Apgujeong (압구정 in Korean) is Seoul’s premier luxury district in Gangnam, known as Korea’s Beverly Hills. This upscale neighborhood in Apgujeong-dong offers world-class shopping, dining, and entertainment experiences that define modern Korean sophistication.
Apgujeong is renowned for luxury shopping at Rodeo Street, premium K-beauty flagship stores, celebrity culture and entertainment industry presence, high-end restaurants and exclusive cafes, and serving as home to many Korean celebrities and influencers.
Visit Apgujeong Rodeo Street for luxury brand shopping including Chanel, Louis Vuitton, Hermès, and Gucci. Explore Galleria Department Store for premium brands and gourmet dining. Experience flagship K-beauty stores from major Korean cosmetic brands with exclusive products and treatments.
Dine at Michelin-starred restaurants and trendy fusion establishments. Enjoy celebrity spotting at popular cafes and entertainment venues. Browse contemporary art galleries and design studios showcasing Korean creativity.
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Why is it Called Apgujeong Rodeo?
The area was named after Beverly Hills’ famous Rodeo Drive to evoke the same luxury and exclusivity. Korean developers wanted to create an equally prestigious shopping destination, and the “Rodeo” name perfectly captures the upscale shopping culture and premium brand focus.
Luxury Brands in Apgujeong
International luxury houses maintain flagship stores here: Chanel, Louis Vuitton, Hermès, Gucci, Prada, Cartier, and Rolex. Premium Korean fashion brands also showcase their collections alongside exclusive boutiques and designer jewelry stores. Galleria Department Store serves as the luxury shopping anchor with multiple floors of high-end brands.
Beauty and K-Beauty Experience
Apgujeong houses flagship stores for major Korean beauty brands like Amore Pacific, Sulwhasoo, and other premium K-beauty labels. These locations offer exclusive products, cutting-edge skincare treatments, and personalized beauty consultations not available elsewhere.
Getting There and Distance
Take Subway Line 3 to Apgujeong Station for direct access to the main district. From Myeongdong, the journey takes 30-40 minutes: take Line 4 to Chungmuro, transfer to Line 3, and continue to Apgujeong Station. The distance is approximately 6-8 kilometers.
Celebrity Culture
Many entertainment agencies, recording studios, and celebrity-owned businesses operate here. The area offers frequent celebrity sightings, K-pop culture experiences, and connections to Korea’s entertainment industry, making it exciting for fans and culture enthusiasts.
Is Apgujeong Worth Visiting?
Yes, especially for luxury shopping enthusiasts, K-beauty lovers, and those interested in modern Korean culture.
Apgujeong provides authentic experiences of Korea’s sophisticated lifestyle, premium dining, and exclusive shopping that you won’t find in other Seoul districts. The area perfectly represents contemporary Korean luxury and style, making it essential for understanding Seoul’s upscale culture.