Living in Seoul as an expatriate student has been one of the most eye-opening experiences of my life.
What I love most is that the city combines deep tradition with futuristic innovation — you can spend the morning walking through a 600-year-old palace and end the evening sipping coffee in a neon-lit café street.
Here are 20 must-visit places in Seoul that I’ve personally explored. Each offers something unique, and I can tell you from experience why they’re worth your time.
1. Korea Palaces
Visiting Gyeongbokgung or Changdeokgung Palace feels like stepping back in time.
I wore a hanbok (traditional Korean outfit) for the first time here and was stunned by the contrast of ancient palaces with the skyscrapers around them.
If you want to understand Korean history and culture, this is the perfect starting point.
2. Namsan Seoul Tower
Every time I visit Namsan Tower, especially at night, the panoramic view of the city takes my breath away.
Couples leave love locks here, families enjoy the cable car ride, and solo travelers like me just enjoy the quiet magic of the city lights.
3. Shopping Districts
From Myeongdong’s skincare shops to Hongdae’s indie stores and Gangnam’s luxury boutiques, shopping in Seoul is not just about buying — it’s an experience.
I remember being surprised at how every corner had street food stalls alongside high-end shops.
4. Café Streets
Seoul is a paradise for coffee lovers. Streets like Ikseon-dong and Seongsu-dong are filled with unique cafés — some in hanok houses, others inside renovated factories.
As a student, I spent countless hours studying here with a latte in hand.
5. Starbucks (with unique environment & history)
The Starbucks Reserve in Jongno near Gyeongbokgung blew me away. Designed with traditional hanok architecture, it felt nothing like the Starbucks I knew from back home. It’s not just coffee; it’s an atmosphere.
6. Korean BBQ
My first Korean BBQ dinner with local friends was unforgettable — grilling pork belly right at the table, dipping it in sauces, and wrapping it in lettuce. It’s both a meal and a bonding experience.
7. Korean Traditional Markets
Gwangjang Market is where I first tried bindaetteok (mung bean pancakes) and mayak gimbap (tiny addictive rice rolls). The bustling stalls, the smell of food, and the chatter make you feel like you’re part of Seoul’s heartbeat.
8. Seoul City Wall
Hiking along the Seoul Fortress Wall gave me one of the best views of the city.
The wall connects the past with the present, winding through mountains and neighborhoods. It’s quieter than touristy spots, perfect for reflection.
9. Bukhansan National Park
I’ll never forget hiking up to Baegundae Peak. It was tough, but the view of Seoul from the top was worth every step.
You’ll meet friendly locals offering snacks on the trail, and you’ll feel an incredible sense of accomplishment when you reach the summit.
10. Han River (Hangang) Parks
Nothing beats renting a bike and riding along the Han River. On weekends, locals picnic here, order chicken delivery straight to the park, and watch fireworks in the summer. It’s where Seoul truly relaxes.
11. Bridge Walk across Han River
Walking across bridges like Banpo Bridge at night is magical. I once timed my visit to see the Rainbow Fountain Show, and the illuminated water streams against the night sky felt like something out of a movie.
12. Underground Malls
During my first Korean winter, I escaped the cold by wandering through COEX Mall and Gangnam’s underground shopping arcades. From affordable clothes to luxury brands, these underground labyrinths are a shopping heaven.
13. Korean Universities
Even if you’re not a student, campuses like Yonsei University and Korea University are worth visiting. These universities are among the top universities in Korea.
I often studied at cafés near my campus, surrounded by vibrant student life, festivals, and youthful energy.
14. Parks
Beyond Seoul Forest and Namsan Park, there are smaller parks hidden throughout the city. I loved finding green spaces in unexpected places — perfect for a short walk or study break.
15. Kakao Friends / Line Friends Flagship Stores
These character stores are not just shops — they’re attractions. I still remember posing with a giant Ryan (Kakao Friends) plushie for my first Seoul Instagram picture. If you love cute characters, don’t miss these.
16. Factory Outlets
I once scored a designer jacket at half the price in Lotte and Hyundai outlets. For brand lovers, Seoul’s outlets are a dream come true.
17. Olive Young
It might sound funny, but Olive Young, Korea’s biggest beauty and lifestyle store, is a must-visit. As a student, I’d often drop by to grab skincare essentials or trendy snacks. It’s where you discover everyday Korean life.
18. Mega Shopping Malls
COEX Mall and Lotte World Tower Mall are more than just shopping. They have aquariums, cinemas, and art halls. I once spent an entire rainy day indoors without running out of things to do.
19. Theme Parks
Whether it’s Lotte World or Everland, Korean theme parks are unforgettable. My first ride on the T-Express (one of the world’s steepest wooden roller coasters) was both terrifying and exhilarating.
20. Dongdaemun Design Plaza (DDP)
Designed by the late Zaha Hadid, DDP is one of Seoul’s most futuristic landmarks.
I visited during the Seoul Lantern Festival, and the entire place lit up beautifully. It’s perfect for night photography, design exhibitions, or just strolling around its spaceship-like curves.
Final Thoughts
Seoul is more than a city — it’s an experience. Living here has shown me that every corner has a story, whether it’s in the taste of street food, the echo of palace drums, or the laughter of friends around a BBQ table.
These 20 places in Seoul aren’t just tourist spots — they’re the heartbeats of a city that blends tradition and modernity.