When most people hear the word “Gangnam”, their minds instantly jump to Psy’s viral hit Gangnam Style. But for me, living here as a student and expat, Gangnam is more than just a global meme.
It’s a district that represents the beating heart of modern Seoul—a place where luxury, culture, food, and entertainment collide. Whenever I head to Gangnam, I feel like I’m stepping into a mix of New York’s Times Square, Tokyo’s Shibuya, and Seoul’s own K-pop culture all at once.
Let me take you through what makes Gangnam so special, what you can do here, and why you definitely shouldn’t skip it on your trip to South Korea.
Gangnam became internationally famous after Psy’s song went viral in 2012, but its significance runs deeper. The name literally means “South of the River” (referring to the Han River).
Today, Gangnam is one of Seoul’s wealthiest and most stylish areas. It’s home to tech companies, entertainment agencies (SM, JYP, Cube—you name it), fashion brands, and some of the best nightlife spots in Korea.
For travelers, Gangnam represents the modern face of Korea: sleek skyscrapers, neon-lit streets, underground malls, and an endless choice of restaurants and cafés.
Gangnam Underground Shopping
One of my favorite things about Gangnam is its underground shopping paradise. Connected directly to Gangnam Station, these underground malls are packed with trendy clothes, K-beauty shops, accessories, and quirky souvenirs—all at surprisingly affordable prices compared to luxury boutiques above ground.
It’s especially great if you’re visiting in summer (for the air-conditioning) or winter (to escape the cold). I’ve found some of my best Korean fashion staples here without breaking the bank.
What to Do in Gangnam
Gangnam is not just about shopping—it’s about experiencing the city’s energy. Here are some highlights:
Explore Gangnam Street: Walk along the wide streets lined with cafes, global brands, and K-pop billboards. The vibe is electric, especially at night.
Visit K-Star Road: If you’re a K-pop fan, don’t miss the iconic Gangnam-dols (giant bear statues representing different K-pop groups).
Relax at Bongeunsa Temple: A peaceful Buddhist temple right in the middle of modern skyscrapers—it’s the perfect balance of tradition and modernity.
Check Out COEX Mall: Asia’s largest underground shopping mall, with an aquarium, a giant library, and endless shops.
Gangnam Food & Dining
Food in Gangnam is a whole adventure. From Michelin-starred restaurants to cozy Korean BBQ joints, Gangnam has it all.
Some of my best meals in Seoul have been here:
Korean BBQ: You can find upscale BBQ places where the meat literally melts in your mouth.
Street Food: Tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and skewered meat are easy to find near Gangnam Station.
Gangnam Cafés: Trendy themed cafés, dessert spots, and hidden coffee shops where locals hang out.
For late-night cravings, Gangnam’s restaurants stay open late, and the nightlife makes sure you’re never hungry after a night out.
Gangnam Nightlife
Gangnam’s nightlife is one of the most famous in Korea. Whether you’re into luxury lounges, karaoke rooms, or mega clubs like Octagon, there’s always something happening after dark.
Personally, I’ve found that even just walking the streets at night feels like stepping into a K-drama scene.
Gangnam Map & Getting Around
Finding your way around Gangnam is easy with Seoul’s efficient subway system. Gangnam Station (Line 2 & Shinbundang Line) is the main hub. From there, you can access shopping streets, restaurants, and underground malls directly.
A Gangnam map (available at subway stations or online) helps you plan, but honestly, part of the fun is wandering the streets and stumbling upon hidden gems.
Best Places to Visit in Gangnam
If I had to narrow it down, here are my top recommendations:
COEX Mall & Starfield Library – Instagram-worthy and massive.
Bongeunsa Temple – A peaceful escape.
Gangnam Underground Shopping Center – Affordable fashion finds.
K-Star Road – A must for K-pop lovers.
Garosu-gil Street – Stylish boutiques, art galleries, and cafes.
Cultural Significance of Gangnam
What makes Gangnam truly unique is the contrast. On one side, you have ancient temples like Bongeunsa; on the other, you have towering modern skyscrapers.
It’s where tradition meets modern luxury—and that balance is what makes Seoul as a whole so fascinating.
Final Thoughts
I can say that Gangnam is a must visit place in Korea. Whether you’re shopping underground, eating BBQ, or simply people-watching on Gangnam Street, you’ll feel the pulse of Seoul here.
If you want to see the side of Korea that’s fashionable, fast-paced, and full of life, Gangnam is where you need to be.